The Psychology of Selling Print: How to Get Customers to Say ‘Yes’ More Often
Sales isn’t just about having the best product and service or the lowest price—it’s about how you connect with people. Behind every buying decision is a human being driven by emotions, trust, [...]
How to Streamline Your Print Shop Sales Process
If you're running a shop, you already know how fast-paced and demanding the business can be. Between quoting, client calls, mockups, follow-ups, and managing production timelines, it’s easy to get overwhelmed—and even [...]
Follow-Up Strategies That Close More Deals
In the print business, following up is where the magic happens. You've had a great discovery, sent the perfect quote, and then... crickets. Sound familiar? The truth is, most sales aren’t lost [...]
Handling Objections Like a Pro
In the apparel and promo industry, objections are a natural part of the sales process. Whether you’re dealing with small business owners ordering branded merch or a school looking for team uniforms, [...]
The 4 Traits of Top Shop Salespeople (and How to Spot Them in Interviews)
Hiring the right salespeople can be the difference between growing your print shop or watching sales stagnate. The right team will consistently bring in new customers, nurture long-term relationships, and drive revenue. [...]
How to Turn One-Time Orders into Lifelong Customers
I get shops reaching out to me every week wanting to focus on acquiring new customers. As we should, however, we need to make sure that we’re nurturing them to drive retention [...]
