Building an Outbound Sales Engine

Published On: February 1, 2023

Most shops rely 100% on word of mouth and referral business to grow. Can you build a proactive strategy to go out and find business? The answer is yes, and it’s easier than it might seem.

I hear it from almost every print shop that I talk to, “We’ve always relied on inbound business and word of mouth or customer referrals. I’d like to go out and find business and proactively build revenue.”

It’s fascinating to me that some shops have built as substantial businesses as they have without actually picking up the phone, sending targeted email campaigns, or simply without even having a strategy in place to drive predictable revenue growth.

This highlights a tremendous opportunity for shops that want to go out and proactively grow. It’s fairly easy to stand out. Most shops don’t do it now and aren’t going to do it. If you can create an effective outreach strategy, it can have a measurable impact on your revenue. As business owners, we get cold-called/emailed every day. Why do you think that is? Because if done well, it works!

Here are 5 best practices to keep in mind once you make the commitment to owning new revenue production for your shop:

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