Why Aren’t You Targeting Big Businesses?

Published On: December 16, 2024

Let’s be real. Local clients are the bread and butter for most shops. The landscaping company down the road, the brewery that always needs branded merch, or the church ordering shirts for the youth group—they’re all fantastic. Reliable. Easy to work with.

But what about the impact of landing a huge client…

I’m talking about those companies with hundreds of employees. One big contract with a company like that could change your year.

The Need

Big businesses operate differently. They have budgets (often larger than you think) and they’re always planning for the next big thing—holiday gifts, trade show swag, new hire kits, employee uniforms, or rebranding projects.

Here’s the kicker: they’re not browsing google or your website like your local brewery. They’re looking for solutions, partnerships, and a sense that you get what they need.

How to Get Their Attention

Start with Research:
Find out who’s in your area. Use LinkedIn, Google, or lead gen tools. Look for companies with consistent branding needs.

Tailor Your Outreach:
You can’t just copy-paste an email template for these folks. Mention specifics about their business. Show them how you can make their lives easier.

Position Yourself as the Expert:
This is where Sales Ink comes in. We help shops like yours step up and build strategies for outbound sales. Need help crafting the perfect pitch? We’ve got you covered.

What’s Holding You Back?

Is it fear of rejection? Maybe you think you’re too small to handle a big account?

The truth is, big businesses don’t care if you’re a 10-person shop or a 100-person operation. They care about quality, reliability, communication, service, etc. If you can prove you can execute, the doors open wide.

Make the Leap

Stop playing small when you’ve got the potential to go big. You should serve your local community, but the moment you land that first big business account, you’ll wonder why you didn’t start sooner.

Want to brainstorm ideas or build a solid outreach strategy? Let’s chat.

Click here to schedule a free consultation.